Don't Go There. Live There.

CULTURE
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The highest value “hotelier” on the planet, Airbnb has 3 million listed rooms in 65,000+ cities across 191 countries. What is the rest of the hospitality industry doing to cope with this absurdly successful phenomenon?

Local integration is key to tackling the growing Airbnb market. Hotels are opening their doors to the community around them. Barcelona’s Casa Bonay offers its street-facing spaces to small local businesses and at the same time creates vibrant spaces for residents to use. 

Hotel Palisade in Sydney was responsible for raising the profile of its neighborhood with a rough-luxe revamp of a historic building. 21c Museum Hotels blend contemporary art museums and chef-driven restaurants under the same roof to create fresh travel experiences for foodies, art aficionados and business travelers alike. 

Hospitality superpowers are also launching bespoke “soft brands” that are independent in ethos. Curio by Hilton offers its own city guides, #CitiesbyCurio, Marriott’s Autograph Collection provides one-of-a-kind experiences through an ensemble of hotels curated for originality.

Also explore: Ace Hotel | Design Hotels

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