Join ’em.
Niido and Muji Hotel: up-and-comers in the hotel business
Here is the rest of our story on tackling the Airbnb phenomenon: new players are reinventing the hotel experience. Multifamily housing developers are now beginning to invest in building “Airbnb-friendly” apartments as they see dollar signs in working with the homesharing giant. Airbnb launched Niido, a hotel-like concept, which allows residents to share their apartment for up to 180 days a year. Tenants who share their home will be enrolled in Airbnb’s Friendly Buildings Program, which shares the revenue they earn with their landlord.
Meanwhile, Japanese lifestyle brand Muji has just opened its first ever Muji Hotel in the southern Chinese city of Shenzhen. Formerly a factory heartland, Shenzhen is reinventing itself as a creative hub and is home to major technology companies such as Tencent and Huawei.
Muji has channeled its anti-gorgeous, anti-cheap aesthetic across the hotel’s 79 rooms, which are, of course, outfitted with the brand’s own furnishings. The hotel is also equipped with a restaurant, a library open to the public, and Muji’s largest retail and event space in China. A Beijing Muji Hotel is slated to open on March 20, 2018, while the brand’s first Japanese hotel will open its doors in Tokyo in spring 2019.
Sources: Skift (December 18, 2017) | PSFK (January 4, 2018) | Image: Laura Pittaccio